1. Who We Are
This Privacy Policy explains how Dimus Assessoria Estratégica LTDA ("Dimus," "we," "us," or "our"), a company organized under the laws of Brazil (CNPJ 40.514.686/0001-53), registered at R. Major Capilé, 2220, Sala 17, 1º Andar (Galeria Via Sarzi), Jardim Central, Dourados/MS, CEP 79805-011, Brazil, collects, uses, and protects information submitted through usa.dimus.com.br (the "Site"), operated for the "Dimus USA — Full Garage System" lead-generation program serving U.S. automotive dealerships, resellers, window tint, detailing, ceramic coating/PPF, and car rental businesses.
This policy applies only to usa.dimus.com.br. Other Dimus products and sites are governed by their own privacy policies.
2. Information We Collect
a) Information you provide directly, through our diagnostic/lead form:
- Full name
- Email address
- Phone number, including country code (used for WhatsApp/SMS contact)
- City and state
- Business niche/industry (e.g., dealership, window tint, detailing, car rental)
- Approximate monthly revenue range
- Whether you have previously worked with a marketing agency
b) Information collected automatically:
- IP address, browser type, device type, operating system
- Pages visited, referring URL, and general engagement data
- Cookies and similar technologies set by Google Analytics (GA4) and the Meta Pixel — see "Cookies & Similar Technologies" below
- A randomly generated event/session identifier used to de-duplicate marketing events
We do not knowingly collect financial account numbers, government ID numbers, or other sensitive categories of data through this Site.
3. How We Use Your Information
- To respond to your inquiry and deliver the diagnostic/acquisition plan you requested
- To contact you by phone, SMS, WhatsApp, or email about your inquiry
- To measure and improve the performance of our advertising (Google Ads/Analytics, Meta Ads)
- To maintain records of leads and communications for customer service and quality purposes
- To comply with legal obligations and enforce our Terms of Use
4. SMS & WhatsApp Messaging Consent
By entering your phone number and submitting the form on this Site, you expressly consent to receive SMS text messages and/or WhatsApp messages from Dimus USA related to your inquiry, including diagnostic results, follow-up questions, scheduling, and related offers.
- Message frequency varies based on your inquiry and may include automated messages.
- Message and data rates may apply, depending on your mobile carrier and plan.
- You can opt out at any time by replying STOP to any message you receive. Reply HELP for assistance, or contact us at [email protected].
- Consent to receive SMS/WhatsApp messages is not a condition of purchasing any product or service.
- Carriers are not liable for delayed or undelivered messages.
- We do not sell or share your mobile phone number or opt-in status with third parties for their own marketing purposes. Your number is used only to communicate with you about your own inquiry, through our messaging platform (GoHighLevel, operated by our authorized partner Avantto, using Twilio as the underlying SMS carrier).
5. Legal Basis for Processing
We process your personal data on the following legal bases:
- Your consent (e.g., for SMS/WhatsApp messaging and marketing communications)
- Performance of a contract or steps taken at your request (delivering the diagnostic you asked for)
- Our legitimate interest in operating and improving our marketing and lead-qualification systems, balanced against your rights
6. Third-Party Service Providers (Subprocessors)
We share information with the following categories of service providers, who process it on our behalf:
- Cloudflare — website hosting, content delivery, and our lead database (Cloudflare D1)
- Supabase — secondary lead/record storage across Dimus properties
- GoHighLevel (operated by our authorized white-label partner Avantto) and Twilio — SMS and WhatsApp messaging delivery and A2P 10DLC carrier registration
- Meta Platforms, Inc. — Meta Pixel and Conversions API (CAPI), for advertising measurement
- Google LLC — Google Analytics 4 (GA4), for site analytics
- WhatsApp Business Platform (Meta), where applicable, for WhatsApp messaging
We do not sell your personal information, as that term is defined under U.S. state privacy laws (e.g., CCPA/CPRA).
7. Cookies & Similar Technologies
This Site uses cookies and similar technologies set by Google Analytics (GA4) and the Meta Pixel to
measure traffic and advertising performance (e.g., _ga, _fbp,
_fbc). These only load when the corresponding tracking IDs are configured for the Site.
You can control or disable cookies through your browser settings; doing so may affect analytics and
ad measurement, but will not prevent the Site's core functionality — including the lead form — from
working.
8. Data Retention
We retain information submitted through the form for as long as necessary to respond to your inquiry, provide the services requested, and comply with legal, accounting, or reporting obligations, after which it is deleted or anonymized. SMS/WhatsApp opt-out requests (STOP) are honored immediately and retained only as evidence of your opt-out choice.
9. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Withdraw consent, including opting out of SMS/WhatsApp at any time by replying STOP
- Object to or restrict certain processing
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at [email protected]. Brazilian residents may also exercise rights under the Lei Geral de Proteção de Dados (LGPD, Law 13.709/2018); U.S. residents may have additional rights under applicable state privacy laws.
10. Children's Privacy
This Site is intended for business owners and professionals and is not directed to children. We do not knowingly collect personal information from anyone under 18 years of age.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information, including encrypted transport (HTTPS/TLS) and access controls on our systems. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
12. International Data Transfers
Dimus is based in Brazil, and our service providers may process data in Brazil, the United States, and other countries. By using the Site, you acknowledge that your information may be transferred to and processed in countries other than your country of residence.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be reflected on this page.
14. Contact Us
Dimus Assessoria Estratégica LTDA
CNPJ 40.514.686/0001-53
R. Major Capilé, 2220, Sala 17, 1º Andar (Galeria Via Sarzi), Jardim Central, Dourados/MS, CEP 79805-011, Brazil
Email: [email protected]